{"id":4339,"date":"2022-09-30T15:00:02","date_gmt":"2022-09-30T15:00:02","guid":{"rendered":"https:\/\/aipc.com.br\/?p=4339"},"modified":"2022-09-30T14:09:36","modified_gmt":"2022-09-30T14:09:36","slug":"pepsico-fara-agrofloresta-com-cacau-e-coco-no-sertao-do-nordeste","status":"publish","type":"post","link":"https:\/\/aipc.com.br\/en\/pepsico-fara-agrofloresta-com-cacau-e-coco-no-sertao-do-nordeste\/","title":{"rendered":"PepsiCo far\u00e1 agrofloresta com cacau e coco no sert\u00e3o do Nordeste"},"content":{"rendered":"<div class=\"article-content block\">\n<p><em>Projeto integra conjunto de iniciativas da empresa para a difus\u00e3o de pr\u00e1ticas agr\u00edcolas regenerativas<\/em><\/p>\n<p>A PepsiCo vai come\u00e7ar um projeto de agrofloresta com planta\u00e7\u00f5es de cacau e coco no sert\u00e3o do Nordeste. A iniciativa prev\u00ea a produ\u00e7\u00e3o das duas culturas em 30 hectares de uma fazenda-piloto da companhia em Petrolina (PE) e em outros 20 hectares em \u00e1reas de agricultores locais parceiros.<\/p>\n<p>O cacau \u00e9 uma esp\u00e9cie originalmente da Amaz\u00f4nia, mas a maior parte da produ\u00e7\u00e3o ocorre na Zona da Mata, sobretudo na costa sul da Bahia. O cultivo da fruta em regi\u00f5es sem vegeta\u00e7\u00e3o densa e em que pouco chove \u00e9 praticamente inexistente. Em uma das raras iniciativas de plantio nessas condi\u00e7\u00f5es, a Cargill lan\u00e7ou neste ano um projeto com o grupo Schmidt para plantar cacau no Cerrado.<\/p>\n<p>\u201cO cultivo de cacau exige um sombreamento que os coqueiros j\u00e1 oferecem. O cons\u00f3rcio dessas duas culturas gera ganhos em sustentabilidade, com a otimiza\u00e7\u00e3o do uso da terra, da \u00e1gua e dos insumos agr\u00edcolas, o que melhora a vida e a estrutura do solo\u201d, afirma Ricardo Galv\u00e3o, diretor de agroneg\u00f3cio da PepsiCo Brasil, em nota.<\/p>\n<p>Dona da marca de \u00e1gua de coco Kero Coco, a PepsiCo produz e origina a fruta no sert\u00e3o nordestino desde 2009. Por ano, a empresa compra 100 milh\u00f5es de unidades de coco na regi\u00e3o, que rendem 33 milh\u00f5es de litros de \u00e1gua.<\/p>\n<p>A companhia tem parceria com fornecedores na Bahia, em Pernambuco e no Cear\u00e1, um universo de cerca de 4 mil fam\u00edlias agricultoras. Ela oferece assist\u00eancia t\u00e9cnica, adiantamento da compra da produ\u00e7\u00e3o, treinamentos, dias de campo, financiamentos e transfer\u00eancia de tecnologia.<\/p>\n<p>A produ\u00e7\u00e3o consorciada das duas frutas faz parte do plano PepsiCo Positive (pep+), sob o qual a empresa quer, at\u00e9 2030, difundir pr\u00e1ticas agr\u00edcolas regenerativas em toda a \u00e1rea em que ela obt\u00e9m insumos, que soma 2,8 milh\u00f5es de hectares. Como parte dessas a\u00e7\u00f5es, a companhia vai dobrar a \u00e1rea de suas fazendas de demonstra\u00e7\u00e3o at\u00e9 o fim da d\u00e9cada.<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<div class=\"article-content block\">\n<p>Fonte: Valor Econ\u00f4mico<\/p>\n<\/div>\n<p>Cr\u00e9dito da imagem: Freepik<\/p>","protected":false},"excerpt":{"rendered":"<p>Projeto integra conjunto de iniciativas da empresa para a difus\u00e3o de pr\u00e1ticas agr\u00edcolas regenerativas A PepsiCo vai come\u00e7ar um projeto [&hellip;]<\/p>","protected":false},"author":1,"featured_media":3379,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[23],"tags":[],"class_list":["post-4339","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mercado"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - 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